February 2026 Murphy NC Real Estate Market Update: What Sellers Need to Know Right Now

If you are thinking about selling your home in Murphy, NC or Cherokee County, the February 2026 market data gives a very clear message: some price ranges are moving quickly, some are slowing down, and strategy matters more than ever.

This is exactly the kind of market where choosing the right real estate company and team makes a major difference.

According to the February 2026 Market Absorption Report for Cherokee County, there were 249 homes on the market and 26 homes closed in the last month, creating an overall 9.6 months supply of inventory based on the most recent monthly pace. When measured over a longer window, the market shows 7.0 months supply based on the last three months of sales, and 5.2 months supply based on both the last six and twelve months. The report also shows average days on market around 104 for homes that closed last month, with broader averages in the 115 to 135 day range depending on the measurement used. 

That tells us something important.

The Murphy and Cherokee County real estate market is not one simple market. It is a collection of smaller markets by price point. Some homes are in high demand. Others face more competition and need sharper pricing, stronger marketing, and better representation to stand out.

The February 2026 market is still creating opportunity for sellers

The strongest real estate market conditions appear in the lower price ranges.

Homes under $150,000 had only 1.7 months of supply based on the latest monthly pace. Homes priced from $150,000 to $200,000 had 2.8 months of supply. Those are the kinds of numbers that can favor sellers because inventory is relatively tight. 

Several other price categories are much more competitive.

The $275,000 to $300,000 range showed 4.8 months supply based on the last month. The $300,000 to $325,000 range came in at 6.7 months. The $325,000 to $350,000 range rose to 10.7 months. The $375,000 to $400,000 range hit 24.0 months based on last month’s pace. Homes priced from $475,000 to $500,000 showed 14.0 months supply, and the $500,000 to $550,000 range showed 8.0 months. 

That means sellers cannot afford to assume their home will sell just because the market is active.

Some homes are selling fast.

Some are sitting.

And the gap between those two outcomes usually comes down to pricing, preparation, exposure, negotiation, and follow-through.

What this means if you want to sell in Murphy or Cherokee County

If your home is priced in one of the tighter segments, this may be an excellent time to list. You may have less competition and a better chance of attracting serious buyers quickly.

If your property falls into one of the slower price ranges, that does not mean it will not sell. It means the details matter more. In those segments, sellers need more than a sign in the yard and a listing in the MLS. They need a plan.

That plan should include:

  • accurate pricing based on real-time competition

  • presentation that helps the home stand out online

  • marketing that reaches buyers where they actually search

  • strong follow-up on every inquiry

  • smart negotiation once interest comes in

In a market with rising inventory in some categories, sellers who get these steps right are the ones who still win.

Why seller choice matters more in a shifting market

A changing market exposes weak representation.

When inventory is tight, almost any home can attract attention. When supply rises, the best agents separate themselves. That is when strategy, execution, and negotiating skill start showing up in the final numbers.

Our team’s track record backs that up.

On 137 residential listings sold in 2025, the Poltrock Team averaged a 97.74% sold-to-list ratio. The overall Cherokee County residential market averaged 95.46% across 749 sold listings.

That 2.28 percentage point advantage may not sound huge at first glance, but on a $500,000 home, that difference equals about $11,400. That is real money.

This is one of the biggest reasons sellers should look beyond who is friendly, who is familiar, or who promises the world. What matters is who can actually help you protect your bottom line and can back it up with real data, solid performance, and an entire team working on your behalf.

The Poltrock Team continues to have major impact in this market

The February 2026 Market Absorption Report shows the Poltrock Team had a 30.8% market impact in the Cherokee County area. RE/MAX overall showed 34.6% impact. The report defines “impact” as a house being listed and/or sold by the company or team. 

That kind of presence matters.

It means buyers see our listings.

It means sellers trust our process.

It means we stay in the market every day, across changing price points and conditions.

And it means when sellers call us, they are not calling a team guessing about the market. They are calling a team actively shaping it.

February 2026 is not a market to “just try it”

This market rewards precision.

If you price too high, buyers may pass you by while fresher listings capture attention.

If your marketing is weak, your home may never get the traction it should.

If your negotiation is poor, you may leave money on the table.

If your agent is not watching the numbers closely, you may lose valuable time before making the right adjustment.

That is why serious sellers need serious representation.

The truth is simple: in a market like this, the right decision is measurable.

Thinking about selling your home in Murphy, NC or Cherokee County?

If you want to know where your home fits in today’s market, what buyers are likely to pay, and what strategy gives you the best chance at a strong result, now is the time to find out.

At The Poltrock Team, we study the numbers, watch the competition, and help sellers make smart moves based on data, not guesswork.

If you are considering selling in Murphy, NC, Andrews, Brasstown, or anywhere in Cherokee County, call The Poltrock Team and let’s talk about what your home is worth in today’s market and what it will take to get it sold. Our office phone number is 828-837-6400.

John Poltrock and Team Take Home Readers Choice Awards – Again!

Thank You, Cherokee County – From The Poltrock Team!

We are absolutely overjoyed to share that The Poltrock Team has been voted Best Real Estate Office in the Cherokee Scout Readers’ Choice Awards for the 3rd time! In addition, our Team leader John Poltrock was named Best Real Estate Agent for the 11th time!

To say we’re grateful is an understatement. These awards are determined by YOU, our friends, neighbors, and everyone else in-between. Every vote represents someone we’ve had the privilege to work with, or someone who believes in the work we do. From the bottom of our hearts: Thank You!

A Reflection of Community Support

Achieving these awards isn’t just a recognition of what happens within our office walls, it’s a celebration of the relationships we’ve built over the years. Real estate in a mountain community like Cherokee County isn’t only about buying and selling homes. It’s about helping people take the next step in their lives, whether that’s a young couple buying their first home, a retiree finding their dream cabin in the woods, or a family selling the place where they’ve made decades of memories. We take pride in being part of those moments, and these awards remind us how meaningful that connection truly is.

The People Behind The Poltrock Team

Our Team’s success starts with the people who show up every day. With six dedicated in-house Buyer’s Agents, The Poltrock Team is structured to ensure that every client receives personalized attention from someone who truly knows our area. Each agent brings their own strengths, but all share a commitment to honesty and service.

Behind the scenes, we have another six talented staff members who are the heart of our operation. From coordinating listings and closings, to managing marketing materials and client communication, they make sure every detail is handled smoothly. Their work often goes unseen, but it’s essential to ensuring our clients have a stress-free experience from start to finish.

Leadership and Experience You Can Count On

At the head of our Team is John Poltrock, our lead Listing Agent and an experienced local REALTOR® with over 20 years in the field. John combines technological expertise, market knowledge, and genuine southern hospitality to help clients make confident real estate decisions. With a degree in Financial Planning, he brings an analytical edge that allows him to interpret market data and provide straightforward, honest advice about pricing, value, and timing. John’s focus has always been simple: serve clients well, and work hard. His 11th win as “Best Real Estate Agent” isn’t just a reflection of his individual effort, it’s a reflection of the trust our community continues to place in him and our entire Team.

Powered by RE/MAX and Rooted in Murphy

We’re proud to operate under the RE/MAX brand, one of the top real estate companies in the United States and around the world. This partnership gives us access to unmatched marketing resources, innovative technology, and a nationwide network of experienced agents. Our team consistently ranks among the Top 50 Medium Residential Teams across RE/MAX nationwide. Which is a testament to our continued effort to raise the bar and deliver results. While we’re proud of that recognition, our hearts remain right here in Murphy. This is our home, and serving this community will always be our greatest motivation.

Thank You for Your Trust

To everyone who voted for, worked with, or simply cheered us on, once again, Thank You. Your continued trust and support are the reason we get to do what we love every day. Whether you’re buying your first home, searching for the perfect mountain retreat, or selling your property to begin a new chapter, The Poltrock Team at RE/MAX Mountain Properties is here to help every step of the way. From our entire team: Thank You for allowing us to serve the community we call home. Here’s to another great year in the mountains!

Tour the Future: Model Home Coming to Lot 12 at Glennwood Estates in Murphy, NC

Introducing the upcoming home on Lot 12 in Glennwood Estates, a quiet and scenic subdivision located near Murphy NC in Cherokee County, North Carolina. Glennwood Estates blends peaceful wooded surroundings with convenient access to town amenities, outdoor recreation, and the natural beauty of the Blue Ridge Mountains.

This brand-new home is being thoughtfully designed with today’s lifestyle in mind — featuring open-concept living, plenty of natural light, and quality finishes throughout. Previous builds in the neighborhood include charming ranch/cabin-style homes with vaulted ceilings, wood interiors, covered porches, and inviting floor plans that make indoor/outdoor living easy and comfortable.

📹 Watch the full walking tour here: https://youtu.be/2N3n5zXna0U

In the video, you’ll walk virtually through the planned layout and envision what life could be like in this beautiful setting on Lot 12.

Why Glennwood Estates?

  • A peaceful and wooded neighborhood just minutes from Murphy, NC.

  • New home construction with thoughtful design and modern amenities.

  • Perfect for families, retirees, or anyone seeking a mountain lifestyle.

Stay tuned for updates as construction begins — and contact us for floor plans, pricing, or to reserve your custom build in Glennwood Estates!

The Magic of the Downtown Murphy Christmas Parade 🎄

Brought to you by Murphy’s #1 real estate team

There’s something truly special about the holidays in downtown Murphy, North Carolina—and the annual Christmas parade captures that magic perfectly. Each year, families line the streets, children wave with excitement, and the heart of our small mountain town comes alive with lights, music, and community spirit.

This year’s Downtown Murphy Christmas Parade was a beautiful reminder of what makes Murphy such a unique place to live. From festive floats and marching bands to local businesses and community groups proudly participating, the parade showcased the warmth, charm, and togetherness that define our town. Seeing it all from above through stunning drone footage highlights just how picturesque and inviting downtown Murphy truly is.

A Town That Feels Like Home

Murphy isn’t just a great place to visit during the holidays—it’s an incredible place to put down roots. For families, Murphy offers a safe, close-knit community where kids can grow up surrounded by nature, supportive neighbors, and hometown traditions like the Christmas parade. Local schools, outdoor recreation, and family-friendly events throughout the year make it easy to feel connected and involved.

For those looking to retire, Murphy offers the perfect balance of peaceful mountain living and everyday convenience. The slower pace, beautiful scenery, and strong sense of community make it an ideal place to enjoy retirement, while still having access to healthcare, dining, and local activities. Events like the Christmas parade are a wonderful example of how active and welcoming life in Murphy can be at any stage.

Experience Murphy for Yourself

We’re proud to share this incredible drone video of the Downtown Murphy Christmas Parade on our website. It’s more than just a video—it’s a glimpse into the lifestyle, traditions, and community that make Murphy, NC such a special place to live.

If watching this parade makes you imagine yourself calling Murphy home, we’d love to help. Brought to you by Murphy’s #1 real estate team, The Poltrock Team with RE/MAX is here to guide you whether you’re buying your first home, searching for the perfect place to retire, or selling your property.

📞 Call The Poltrock Team today for all your real estate needs and let us help you find your place in this amazing community.

 

John Poltrock and Team Take Home Readers Choice Awards – Again!

Thank You, Cherokee County – From The Poltrock Team!

We are absolutely overjoyed to share that The Poltrock Team has been voted Best Real Estate Office in the Cherokee Scout Readers’ Choice Awards for the 3rd time! In addition, our Team leader John Poltrock was named Best Real Estate Agent for the 11th time!

To say we’re grateful is an understatement. These awards are determined by YOU, our friends, neighbors, and everyone else in-between. Every vote represents someone we’ve had the privilege to work with, or someone who believes in the work we do. From the bottom of our hearts: Thank You!

A Reflection of Community Support

Achieving these awards isn’t just a recognition of what happens within our office walls, it’s a celebration of the relationships we’ve built over the years. Real estate in a mountain community like Cherokee County isn’t only about buying and selling homes. It’s about helping people take the next step in their lives, whether that’s a young couple buying their first home, a retiree finding their dream cabin in the woods, or a family selling the place where they’ve made decades of memories. We take pride in being part of those moments, and these awards remind us how meaningful that connection truly is.

The People Behind The Poltrock Team

Our Team’s success starts with the people who show up every day. With six dedicated in-house Buyer’s Agents, The Poltrock Team is structured to ensure that every client receives personalized attention from someone who truly knows our area. Each agent brings their own strengths, but all share a commitment to honesty and service.

Behind the scenes, we have another six talented staff members who are the heart of our operation. From coordinating listings and closings, to managing marketing materials and client communication, they make sure every detail is handled smoothly. Their work often goes unseen, but it’s essential to ensuring our clients have a stress-free experience from start to finish.

Leadership and Experience You Can Count On

At the head of our Team is John Poltrock, our lead Listing Agent and an experienced local REALTOR® with over 20 years in the field. John combines technological expertise, market knowledge, and genuine southern hospitality to help clients make confident real estate decisions. With a degree in Financial Planning, he brings an analytical edge that allows him to interpret market data and provide straightforward, honest advice about pricing, value, and timing. John’s focus has always been simple: serve clients well, and work hard. His 11th win as “Best Real Estate Agent” isn’t just a reflection of his individual effort, it’s a reflection of the trust our community continues to place in him and our entire Team.

Powered by RE/MAX and Rooted in Murphy

We’re proud to operate under the RE/MAX brand, one of the top real estate companies in the United States and around the world. This partnership gives us access to unmatched marketing resources, innovative technology, and a nationwide network of experienced agents. Our team consistently ranks among the Top 50 Medium Residential Teams across RE/MAX nationwide. Which is a testament to our continued effort to raise the bar and deliver results. While we’re proud of that recognition, our hearts remain right here in Murphy. This is our home, and serving this community will always be our greatest motivation.

Thank You for Your Trust

To everyone who voted for, worked with, or simply cheered us on, once again, Thank You. Your continued trust and support are the reason we get to do what we love every day. Whether you’re buying your first home, searching for the perfect mountain retreat, or selling your property to begin a new chapter, The Poltrock Team at RE/MAX Mountain Properties is here to help every step of the way. From our entire team: Thank You for allowing us to serve the community we call home. Here’s to another great year in the mountains!